NBA, Rhone announce global marketing partnership

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NEW YORK, NY and STAMFORD, CT – The National Basketball Association (NBA) and Rhone, a leading lifestyle brand dedicated to championing mental fitness, today announced a multi-year global marketing partnership.
To tip off the partnership, Rhone enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador, who will work with Rhone to launch a campaign designed to raise awareness around mental and physical well-being.  The campaign will highlight the natural synergy between Love and Rhone, inspiring viewers to prioritize their mental health and supporting Rhone’s mission to positively impact over 100 million lives. 

Rhone will additionally introduce custom content on the NBA Fitness platform, a digital content initiative within the NBA App focused on health and fitness, furthering its commitment to uplifting both physical and emotional resilience by promoting the importance of this across various channels, reaching millions of NBA athletes, coaches, and fans alike.
Love shares Rhone’s commitment to promoting positive mental health, advocating for it to be just as important as physical well-being.  Through the Kevin Love Fund, he works to break the stigma surrounding mental health, offering tools that prioritize this alongside physical health.
“I’m proud to partner with Rhone in our shared commitment to shining a light on the importance of mental health,” said Kevin Love. “Physical fitness has always been a priority for athletes, but mental fitness is just as critical to success, both on and off the court. Together with Rhone, we’re working to break down the stigma around mental health and show that real strength comes from taking care of the mind and body equally.”
Rhone will feature its Commuter® Shirt throughout the partnership with the league.  The Commuter® Shirt, crafted from premium fabrics for style and comfort is designed to meet the demands of fans who value apparel that works as hard as they do.  Additionally, Rhone will produce licensed dress shirts featuring NBA and team logos, which will be made available for purchase in the coming months.  
“Rhone has introduced an innovative product and a new category for the league that fittingly supports the NBA’s active fanbase,” said Lisa Piken Koper, Head of Apparel and Sporting Goods at the NBA. “Our collaboration with Rhone stems from our shared mission in helping advance both physical and mental well-being, which we look forward to building upon through Rhone’s custom content across NBA Fitness.”
Since being founded in 2014, Rhone has remained steadfast in its mission to champion mental fitness.  In April 2018, the NBA launched Mind Health, the league’s program to humanize mental health and position it as an essential element of wellness and excellence both on and off the court.
“We’re thrilled to be partnering with the NBA and Kevin Love,” said Nate Checketts, CEO, Rhone.  “This has been a dream for me since we launched Rhone a decade ago.  This collaboration represents a powerful opportunity to connect with the dedicated NBA community and champion the importance of mental fitness, of which Kevin is a fierce advocate, together.”
Rhone’s Commuter® Shirt can be purchased on Rhone.com as well as at all 15 of Rhone’s retail locations.  Additionally, customers can experience  Custom Made by Rhone,  which is reshaping the landscape of tailored clothing for men with 3D technology, at all Rhone retail locations.